The Weiner Mobile Rolls Into First Horizons Bank Stadium for the Sounds Game

By David Oglesby

Meatloaf Maggie poises in front of the Oscar Mayer Weinermobile

NASHVILLE, TN - On a warm Saturday evening after a typical Nashville rainy day, the Oscar Mayer Weinermobile rolled up near First Horizons Bank Stadium like a moving slice of childhood nostalgia—bright, loud in the best way, and shaped exactly like what you’d expect it to be. Fans looked and some gathered around the unusual visitor, the Oscar Mayer Wienermobile.  Parked outside the main entrance into the stadium for the Sounds Game where it was sure to attract attention.

“We arrived in Nashville earlier this week, and we’ve been here last couple days,” said “Meatloaf” Maggie, one of the two-person crew and a driver of the Wienermobile. “This is actually our last stop in the city.”

The Sounds Game visit was part of a broader national run for the vehicle and its drivers. The Wienermobile crew told reporters that the team had recently been in Indianapolis, where they participated in a fan-focused event tied to the Indianapolis 500.

“So last week was the weenie 500,” explained Meatloaf, adding that it coincides with the Friday ‘carb day’ leading up to the race weekend. She said the event features appearances around the track and “we raced all six wienermobiles around the Indianapolis Motor Speedway.”

How the Drivers Get the Job

We asked Maggie how do you get a job doing a role the company has coined as “Hotdoggers.” Maggie said the positions are awarded each year and filled through an application process.

“Every year, Oscar Mayer hires 12 drivers hotdoggers as we’re called,” she said. “The applications will come out around November, December, January… that’s when I found it—my senior year of college.”

Maggie, a UT graduate, said she joined because the role offered a rare mix of travel and public interaction. “It is a bit of an advertising position,” she said, noting that the job is also designed to build skills. “You can really build your skills as a young professional, and this is one of the coolest ways to do it… 24/7, you were just making people’s days.”

Maggie described the transition from applicant to driver as competitive. “Me and “Tailgate” Trey… we were part of the lucky 12 that cut the mustard,” she said, referencing her crew partner.

Origin and Purpose of the Wienermobile

The Wienermobile itself traces back to the brand’s marketing roots. The vehicle was first created in 1936 as a novelty hot-dog-shaped advertisement designed to spread cheer—an approach the company says remains central to the modern tour. Today, the Wienermobile continues traveling with a small crew to promote the Oscar Mayer brand through public events, including photo opportunities and souvenir handouts.

While the vehicle draws attention for its shape and features, the drivers emphasized that the mission is connection. “We’re just… making people’s days,” Maggie said as fans gathered nearby.

What’s Next After Nashville

As the game progressed inside the stadium, the crew confirmed their travel schedule. Maggie said the Wienermobile’s Nashville stop was near the end of their time in the city.

“We’re going to Arkansas,” she said. “That will be our last stop as hotdoggers because we’re at that turning point in the year… We become expired meat on June 8th and a new class is ushered in.”

With rain threatening kickoff earlier in the evening, the crew’s visit gave fans some sunshine before entering the game. It is symbolic of what we expect to see when attending America’s summertime pastime.